For the annual Paddle and Party for Pink benefitting the Breast Cancer Research Foundation, CCL designed and produced the ultimate beach party in the Hamptons. Our “Lilly or Louder” theme featured Lilly Pulitzer designs dispersed throughout the tents, from the custom painted surf boards at the entrance to the seating and pillows in the tent. We created Instagrammable moments using custom, immersive photo opps with a backdrop from Kendra Scott, in addition to onsite live paintings of custom designs. Following the 6-mile long paddle race in the morning, guests enjoyed bites and beverages from an array of sponsors including Juice Press, Splash and Sam Edelman. The aesthetic continued to the stage backdrop, bar areas and staff attire until the sun set and the celebrations turned up a notch. Guests joined the band on the dance floor, dancing the night away to a lively performance by Alchemy.