The Gold Standard
Giving Your Customers What They Didn’t Know They Wanted
By Colin Cowie
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About The Book
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.
If you’re searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book.
Colin Cowie, one of the world’s most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer service culture that anyone can tailor to their own needs, whether you’re a shopkeeper, corporate marketing director, or budding event planner.
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About Colin Cowie
Colin Cowie is a fiercely passionate experiential designer with an exceptionally curious mind. Over the past thirty years, Colin has designed and produced unforgettable luxury events for the most celebrated people, including Oprah Winfrey, Ryan Seacrest, and middle eastern royalty. Colin’s relentless pursuit of the finest and most authentic experiences has taken him 15.5 million miles around the world, and he has become an expert in service excellence along the way.
Today service excellence is more important than ever before, and Colin’s groundbreaking guest experience brand – Thrive Hospitality – solidifies his status as the Master of Hospitality. Colin helps businesses raise their standards and engage with the shifting needs of guests while glamorizing tedious protocols and building lasting emotional connections.
By some level, we are all in the service industry, and Colin’s eleventh book—The Gold Standard—is a universal guidebook to success. Through entertaining anecdotes, Colin explores standards of excellence, considering everything from McDonald’s fries to a royal wedding in Doha, and shares his best-kept secrets to creating happy and loyal clientele. So, if you’re ready to elevate your services and reimagine your guest experience, it’s time to create your own version of the Gold Standard—and this is how you do it.
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“The lessons I’ve learned can be scaled to any size company, and adapted to any business, even if someone works alone at their kitchen counter. I happen to be in the service business, but don’t we all have a customer to serve?”
With this book, you will:
Practical advice for creating an exceptional customer experience that will grow your business.
Watch Colin consult real business owners on the challenges they face and ways to implement The Gold Standard of customer service.
“Life is all about the people we surround ourselves with and how we interact with them.”